This artwork was released the same year as Sgt Pepper, and shares similarities with it as well. Again it references the year it was released 1967 the "Summer of Love" a time of "free love", recreational drug use, and empowerment as people chanting Hare Krishna over a camp fire hoping the revolution that never came would happen. It share's the Indian cultural influence as the Beatles artwork had many Indian Guru's (courtesy of George Harrison), this one takes it further with actual Hindu Gods and the The Experience themselves as Gods, which gives the listener the view that the God are these god-like super-musicians and the music is "not of this world" it may also appeal to people on acid trips, as the music is sometimes used for. Apparently, Jimi Hendrix was displeased with the cover art, as he thought it would have been much better to have his Native American heritage used as the artwork not the Indian style.
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