evaluation question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?

We aimed to make our music video resemble the 60s and 70s, we achieved this by adding filters changing the colour of the of the video making it more vibrant fitting the psychedelic theme. At the intro and ending the colour is black and white symbolizing that Jimi’s music gives it colour.

When thinking of ideas we looked at Jimi’s other videos and Stevie ray Vaughn to get inspiration and decided it would be best to do a performance based video because of the guitar theme and also the lyrics are too metaphorical to base a story on the lyrics. Ours is very similar to other videos in the genre. We also went for a comic appeal by dressing me up as a white jimi Hendrix. Our video is different due to other jimi Hendrix videos due to our access to better recording techniques and better editing software. I made the guitar performance more realistic by learning the song beforehand so we could sync my hands perfectly with the shot. Our video is not like other pop videos due to it not being pop music we went for a more experimental style of video.

We also looped the intro so I could fit more shots in before I start playing guitar. We were thinking of making the entire video in black and white due to it being an old song but we decided not to because we would not have been able to use all the different filters and therefore it would not be as psychedelic.

we used a wide range of shots including close ups and long shots which is normal for a music video. in the goodwins music video analysis he said there should be a relationship between the music and the visuals and we achieved this by syncing passionate guitar playing in time with the music and we used a lot of trippy effects such as reversing the shots and slowing them down and filters to make them fit with the sound. we demonstrate the characteristics of the genre by using a hippie outfit and using an outdoor environment in the meadows to symbolize the free independent nature of the music.