In our project we combined specific elements in various ways so that they would all be in some way related. The outstanding element is the colour scheme used throughout, this consisted of psychedelic colours such as purple, green and yellow. The reason we chose this colour scheme was to play on the Psychedelic Rock genre, this was typical for albums and music videos of the 60's and 70's.
Star image was an important aspect in this project as the music video consisted mainly of a performance narrative. On photoshop I had various images of the stars, I therefore integrated them with the CD cover and album advert. The planet is a nod towards the trippy infrared like effects in nightclubs like UFO of the time with their groundbreaking Lightshows and the fact that the Psychedelic Rock bands sometimes sung about space, like Pink Floyd and at one point The Rolling Stones.
Various themes are brought forward through the Psychedelic genre; they consisted of nature, space, peace, love and many more. We referenced this through our locations. The location was natural, it being next to a river and is mostly set on a meadow, this references the Hippy Movements link to nature and the counterculture of the time, which is contrasted with the buildings we filmed on which is an attempt to show the watchtower. The Jimi Hendrix Costume is attempts to show an authentic rock star of the late 60s/70s with the flares and the Afro and the peace sign all icons of that era.
In our magazine advert we feature the front cover of our album, by doing this we are encouraging the target audience to seek out the album because if they are fans, they will want to buy the music and by giving them a visual aid, will increase sales of the album. Also, by adding a review by NME a hugely popular music magazine to say a good thing about the album, may make people outside the target area want to buy it as well, which means giving the album a broader target audience. Finally, by adding the retail stores and websites give the customer the idea of where to find it, making sales easier. For the magazine we brought elements from the other pieces of work. The picture of the star was from the video, and the album cover was the one we actually made ourselves.
The cover art is another representation of psychedelia with the planet and the stars meant to represent a person being at one with the universe when that person is listening to Jimi Hendrix, it may also represent the musicians quest for the ultimate song as his silhouette is in the distance.
The video, cover art and magazine advert compliment each other well because they consist of the same elements in the same media, and represent our creative vision and influence of Psychedelia and Jimi Hendrix. This would hopefully make our target audience and others want to buy the album.
No comments:
Post a Comment